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Marketing Matters: Utility Building Benchmarking and the Power of Outreach

Marketing Matters: Utility Building Benchmarking and the Power of Outreach Over the years, I’ve learned a lot about why and where utility programs either succeed or fail. As a long-time Utility Program Manager, I observed that good data is essential. Are programs built on a solid foundation of organized, readily available data? What is the data telling us to improve or revise? But there’s a whole other dimension to my… Read More »Marketing Matters: Utility Building Benchmarking and the Power of Outreach

In Utility-Led Building Benchmarking, Think User-First, Not Customer-First

In Utility-Led Building Benchmarking, Think User-First, Not Customer-First. In Product Management, I generally prefer to follow best practices and the market. That said, I’m going to argue for something unconventional – I’m going to make the case for NOT taking a customer-first approach building benchmarking program design. The context for this approach is important: it’s all about creating successful utility-led building benchmarking programs AND getting whole building data into the… Read More »In Utility-Led Building Benchmarking, Think User-First, Not Customer-First

What’s Your Baseline? Benchmarking and the Advent of Building Performance Standards

What’s Your Baseline? Benchmarking and the Advent of Building Performance Standards (BEPS) If you’re in the utility world, or the energy policy world, or the building management world (or, or, OR), you know about building benchmarking. Typically when required, owners measure and submit their building’s energy consumption for comparison and analyses, most often by the EPA. For a while, these policies proliferated across the nation, providing low-cost, low-risk resource conservation… Read More »What’s Your Baseline? Benchmarking and the Advent of Building Performance Standards