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Kevin Bricknell

Marketing Matters: Utility Building Benchmarking and the Power of Outreach

Marketing Matters: Utility Building Benchmarking and the Power of Outreach Over the years, I’ve learned a lot about why and where utility programs either succeed or fail. As a long-time Utility Program Manager, I observed that good data is essential. Are programs built on a solid foundation of organized, readily available data? What is the data telling us to improve or revise? But there’s a whole other dimension to my… Read More »Marketing Matters: Utility Building Benchmarking and the Power of Outreach