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Marketing Matters: Utility Building Benchmarking and the Power of Outreach

Marketing Matters: Utility Building Benchmarking and the Power of Outreach Over the years, I’ve learned a lot about why and where utility programs either succeed or fail. As a long-time Utility Program Manager, I observed that good data is essential. Are programs built on a solid foundation of organized, readily available data? What is the data telling us to improve or revise? But there’s a whole other dimension to my… Read More »Marketing Matters: Utility Building Benchmarking and the Power of Outreach

In Utility-Led Building Benchmarking, Think User-First, Not Customer-First

In Utility-Led Building Benchmarking, Think User-First, Not Customer-First. In Product Management, I generally prefer to follow best practices and the market. That said, I’m going to argue for something unconventional – I’m going to make the case for NOT taking a customer-first approach building benchmarking program design. The context for this approach is important: it’s all about creating successful utility-led building benchmarking programs AND getting whole building data into the… Read More »In Utility-Led Building Benchmarking, Think User-First, Not Customer-First