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Targeting Buildings in Addition to Customers: A New Paradigm in Energy Management

Introduction

Energy consumption is no longer just about individual customers—it’s about understanding and optimizing the very structures where energy is used. Buildings represent a critical yet often overlooked frontier in our quest for sustainable energy solutions. While traditional utility models have focused primarily on individual customer behavior, a growing body of evidence suggests that targeting buildings as holistic entities offers unprecedented opportunities for energy optimization. 

Current customer-centric energy models have provided valuable insights, but they inherently struggle to capture the complex energy dynamics of modern structures. Multi-family apartments, mixed-use developments, and large commercial complexes challenge our conventional understanding of energy consumption. By shifting perspectives to view buildings as integrated systems, utilities can unlock a new dimension of energy efficiency and sustainability.  

Utility data comes in all shapes and sizes—a complexity that demands expertise, precision, and reliability. At Calico, we understand that the foundation of effective energy management lies in data integrity. We also know that energy consumption is no longer just about individual customers—it’s about understanding and optimizing the very structures where energy is used. Buildings represent a critical yet often overlooked frontier in our quest for sustainable energy solutions. While traditional utility models have focused primarily on individual customer behavior, a growing body of evidence suggests that targeting buildings as holistic entities offers unprecedented opportunities for energy optimization. 

Current customer-centric energy models have provided valuable insights, but they inherently struggle to capture the complex energy dynamics of modern structures. Multi-family apartments, mixed-use developments, and large commercial complexes challenge our conventional understanding of energy consumption. By shifting our perspective to view buildings as integrated systems, utilities can unlock a new dimension of energy efficiency and sustainability. 

The Importance of Building-Level Energy Insights

Buildings: The Silent Energy Consumers

The scale of building energy consumption is staggering. Buildings account for approximately 35% of total energy consumption, with commercial and residential structures serving as primary contributors. This isn’t just about individual apartments or offices—it’s about understanding the intricate energy ecosystems within these structures. 

Consider a multi-family residential building: traditional models might track individual unit consumption, but they often miss the broader picture of shared systems like central heating, common area lighting, and elevator operations. These shared infrastructure elements can represent significant energy loads that escape conventional customer-level analysis. 

Data from a large IOU in an urban area utilizing Calico's Utilibridge platform.
Data from a large IOU in an urban area utilizing Calico's Utilibridge platform.
The Limitations of Customer-Centric Models

Existing utility approaches predominantly focus on individual meter readings and customer behaviors. While valuable, these models create a fragmented view that obscures systemic inefficiencies. A single apartment’s energy consumption tells only a fraction of the story—it fails to reveal how building design, shared systems, and collective behaviors dramatically influence overall energy performance. 

Leveraging Utility Data for Building-Level Analysis

Advanced Metering: A Window into Building Performance

Modern Advanced Metering Infrastructure (AMI) and smart meter technologies provide unprecedented granularity in energy data. These technologies enable utilities to move beyond individual consumption snapshots and construct comprehensive building energy profiles. 

Key metrics include: 

  • Peak demand characteristics 
  • Hourly and daily usage patterns 
  • Energy intensity across different building zones 
  • Comparative performance within similar building types 

 

By layering customer-level and building-level data, utilities gain a multidimensional understanding of energy dynamics that was previously impossible. 

Strategies for Targeting Buildings

Intelligent Building Segmentation

Not all buildings are created equal. Effective energy management requires nuanced segmentation: 

  • Residential structures with varying occupancy patterns 
  • Commercial buildings with complex energy needs 
  • Industrial facilities with high-intensity consumption 
  • Mixed-use developments presenting unique energy challenges 

  

Predictive analytics and artificial intelligence are transforming how we approach building energy modeling. Historical data can now generate sophisticated predictions about future energy performance, enabling proactive management strategies. 

Collaborative Energy Optimization

The future of energy efficiency lies in collaboration. Utilities must forge stronger partnerships with property owners, managers, and tenants. This means: 

  • Developing targeted energy savings programs 
  • Creating incentive structures that align stakeholder interests 
  • Providing actionable insights that demonstrate tangible benefits 

The Broader Impact

A building-centric approach transcends individual energy savings. It represents a holistic strategy for: 

  • Achieving substantial carbon emission reductions 
  • Generating economic benefits for building owners and tenants 
  • Advancing broader sustainability goals 
  • Strengthening utility-customer relationships 

In Conclusion

Targeting buildings, in addition to customers, represents more than a technological shift—it’s a fundamental reimagining of energy management. By treating buildings as dynamic, interconnected systems, we can create more intelligent, responsive, and sustainable energy ecosystems. 

The journey towards comprehensive energy efficiency has only just begun. Those utilities and stakeholders who embrace this building-centric perspective will lead the charge in creating a more sustainable future. 

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